The Deals: The Weeknd Invests in Audio Up; Built to Spill Signs With Sub Pop

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Podcast production studio Audio Up has wrapped a $12 million funding round from a list of investors that includes The Weeknd and his manager Wassim “Sal” Slaiby

Audio Up has also named several individuals to its board of directors, including Gutstadt , Throop and Draft as well as SiriusXM senior vp business affairs and programming operations; and Primary Wave Music Publishing founding partner and president“Our mission is to transform the podcast space and make it a breeding ground for best-in class-IP,” said Gutstadt in a statement.

Established by Jingle Punks founder Gutstadt in 2020, Audio Up boasts a slate of original scripted audio shows featuring a host of celebrities from multiple industries, including music A-listers such as

 

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