Beyond bathrooms: VitrA opens new showroom in London

Recently opened in Clerkenwell, VitrA’s two-storey London flagship promises to be more multi-sensory bathroom social than a conventional show spaceBathing, showering, washing and luxuriating is a multi-sensory experience that is difficult to replicate online. The delicate art of bathroom design draws not just on furniture choices and a floorplan, but also material texture, quality, tactility, finish, engineering, ergonomics and efficiency.

In 2021, while social distancing restrictions are still in place, VitrA London will host a number of digital and live events that encourage engagement. VitrA London’s ground floor features the brand’s designer bathroom ranges, including those created in collaboration with world-renowned designers such as Ross Lovegrove and Arik Levy. There is also a functioning brassware installation where visitors can watch VitrA’s basin taps in action.

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