The return of Zellers? Experts divided on whether pop-up will revive brand

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Zellers is back in the form of a pop-up shop at one Bay store in Ontario. But experts are divided over whether the pop-up could bring the long-gone discount retail brand back to life.

More than eight years after the closure of most of its stores across Canada, Zellers is back -- sort of.in Burlington Ont. But experts are divided over whether the pop-up could bring the long-gone discount retail brand back to life.

An HBC spokesperson told CTV News Winnipeg last month that the pop-up was designed to "delight our customers with a fun and nostalgic experience with one of HBC's most beloved brands." In 2011, HBC concluded that Zellers was no longer financially viable and sold its leaseholds for the majority of its Zellers stores to Target for $1.8 billion. At the time, the company was down to 273 stores.

"The markets changed since they've left. I mean, Walmart has gotten significantly stronger. Amazon is now incredibly strong, and other folks like Canadian Tire and Costco have really upped their game," he said. "They can make Zellers their pop-up 'last chance, too good to be true' brand, and I think they've got a brand name that will capture that boomer who still likes to shop in physical stores."

 

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They should bring back KMART stores and other stores with reasonable prices like Towers stores or woolco stores we need more affordable stores and prices.

Always love going to Zellers on Spark Street during my lunch hour.

Thanks Target for wiping out the only true discount store we had. What a stupid business move, that was. Right down to their quint eatery, it was the best

I refuse to shop at Walmart. Bring back Zellers!

I miss both Zellers and Sears

but why tho? Zellers died because they couldn't keep up with Walmart :S only thing they had to me personally over Walmart, is that they kept selling the two previous line of Bionicles, along with new ones freaking glatorian hero guys stocked next to underwater bois

Bring back the restaurant if nothing else.

I miss it. I got a lot of stuff there. Appliances, accessories, hardware.

I miss the Skillet. Hot dog and fries in a basket with red and white checkered paper beneath it

Darn ,I really hope so ,I miss that store

Bring back Zellers!!!!!!

Would love to see the return of Zellers… great store

cant wait to buy a leaf raker for 12 bucks

They should do like ONE STORE first honestly and make their money off of that for a year. Then open a couple more but dont kverdo it like target

Can't be any worse than those American Target stores that replaced Zellars first. They were horrible.

This will 100% turn into a target 2.0 💣

WHAT! I want pokemon cards from here!

XD unfortunately wal-mart filled in every location that there was a zellers- tho I do miss their burgers at the in-store restaurants.

Yes, bring back the worst business model ever. I prefer they bring back Woolco instead.

I honestly loved working at Zellers, did it for 7 or so years, mostly graveyard shift. Just threw on a pair of headphones and jammed all night stocking shelves, moving skids around.. fun times.

Only if the cafe coes along with it. The return of the zeddy burger

Let’s get TheZellersStore, Woolco, and a few other oldies, and take back the streets 😂 social media would do enough to bring them back

Eatons I miss that especially Xmas

I loved Zellers I could always find things that I needed that I couldn’t find anywhere else! And Target bombed in Canada or at least here in Quebec! POS ! Bring back Zellers! And I live in Montreal! I can shop anywhere 😂

It's wild how easy it is to get free advertising on the news.

I no longer live in Canada, but when I did, I worked at Zellers and loved it! people don't get why I love Zellers, it's the bzillion stuff they had on offer and the club Z points was the best!

Experts?

target should of kept their name Zellers. Gain the trust of Canadians and then start changing stores to Target.

We need more than Walmart…..

The only pop up I won’t block lol

Zellers was like a classier, cleaner Walmart, bought everything from there

Better than Walmart!

Yes!

Im sure they will do great since walmart has fallen apart with hardly having anything in stock. If zellers keeps prices low as walmart with better options, i think they will give walmart a run for their money. Plus if they focus more online too it will work. Tons of people missit

Because everything fucken thing starts with 'Z'

Another BAY owned store? DONT NEED IT.

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Zellers returns — kind of — but the lowest price isn't quite the law | CBC RadioZellers returns as a pop-up inside an Ontario Hudson's Bay store, months after parent company HBC saw the discount department store's trademark removed from the government register. cbcradio Don’t waste you time going. Nothing special or worth the drive for. Canadian gear, cheep towels and toys. That is what they have. cbcradio they're just playing on people's emotions. people didn't necessarily want to shop at Zellers, they went there because of the low prices. cbcradio Still miss Zellers it was my go to for socks and underwear haven’t found a replacement yet. Walmart quality just doesn’t cut it.
Source: CBC - 🏆 32. / 63 Read more »