-19 pandemic has rippled throughout the music world, forcing everything from canceled shows to out-of-work roadies to immense financial grief for indie venues. The resumption of festivals and tours this summer has helped merch sales rebound, but as Mooney has learned, one of the most profitable parts of an artist’s business — especially for touring acts — is still facing huge challenges.
Thanks to the return of festivals and a few mega-merch tours like Hella Mega, the industry has rebounded to a degree. From June 2021 to August 2021, one million T-shirts were sold, and the business raked in $105 million during that time. That’s still only a quarter of what it was two years ago, but it’s a start. Tannis Root has seen an uptick in e-commerce sales of their goods as well as added revenue from live streams and the limited-edition posters and such.
As merchandisers face hurdles to make products, they’ll likely be able to take on less work, and such measures will affect small and mid-tier acts the most. “We’re absolutely in a scenario right now where working with smaller bands is just not worth it given the amount of effort,” Candler says. “We’re either going to have to cut them out or raise their costs a lot, unfortunately.
Tai Verdes embarked on his first-ever tour this summer riding success of viral singles “AOK” and “Stuck in the Middle,” opening for Quinn XCII and Chelsey Cutler. Since Verdes was an opener on the tour and it wasn’t clear how the crowd would react, his team went more conservative on merchandise — buying a few hundred hats, t-shirts, and intricate tie-dye hoodies. At worst, they thought, they’d sell out at the end of the tour.
End the scamdemic, stop taking the human & bodily rights of those who need to make a living, stop the fake tests, the passports, the fraud, then the economy can get better & things go back to normal. Why whine but not want to stop the real issue?
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The problem with stuff like merch and physical media is the expense. A set of maybe 4 CDs with a $120 price tag, just because they come in a book, is scandalous. And merch at shows is insane. I've seen t-shirts in Ireland go for the € equivalent of $50. Charge less, sell more.
time for musicians to take some screen-printing lessons...
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