There has been no better time than now for TV leaders and content creators to establish new trends. After the pandemic, many consumers were looking for entertainment that catered to them to take over their ample free time.
“We’re seeing [more conversations] about the metaverse. If you can’t do something in the physical world, whether there’s physical limitations or you can’t open up a movie because of COVID, there are now options to do something in the virtual space. We launched an experience for DC Comics for ‘Wonder Woman’ when the movie was getting moved and we were working closely with Warner Bros. We launched the virtual experience so people could still engage with the content.
“People not familiar with Twitch think of us as a live video streaming and gaming platform, but that’s really just the tip of the iceberg,” said Aragon. “We’re really chat video with interactive features which means, while you’re watching you can interact with the creator and the rest of the audience at the same time which builds community. In these pandemic times that community has been really important, which is why we’ve seen such a boom in viewership.