The shift into the busiest shoulder season in professional sport continues with training camps opening up around the National Hockey League. Much of the oxygen in the business of sport this month has been consumed by football, especially among those watching the NFL juggernaut rolling into week three. Now with the NHL ramping up and the NBA just around the corner, it sets the stage for October — the only month of the year in which all five major sports leagues are operating at the same time.
Meanwhile, it’s another great week for rivalry as a key driver of fan engagement, with the San Francisco Giants and Los Angeles Dodgers taking their pennant race into the last week of the Major League Baseball regular season. The former New York Giants and Brooklyn Dodgers have been running neck-and-neck all season long, adding to one of the best rivalry stories in professional sport.
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