Pamela Tola on Her Documentary About Finnish Pop Star Alma

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The spectacular rise of green-haired Finnish pop star Alma has inspired one of Finnish Film Affair’s most buzzy documentaries in progress, “Alma – Who Am I?” Finnish director and actor Pamela Tola …

Produced by Helsinki production company Lucy Loves and Oskari Huttu, and being pitched at the Helsinki film industry event this week, “Alma – Who Am I?” follows the rise of its subject, who suffers from mental health challenges and who grew up in a socially alienated family with her twin sister and their disabled parents. Alma is also a musical force of nature who writes songs for major international artists and performs her own work to audiences around the world.

Also her background in growing up in very challenging surroundings, surrounded by social alienation and chronic illnesses, is exactly my past. I was amazed when I understood that at the moment she’s dealing with the same issues I was facing 10-15 years ago.I started to think more about the reasons behind Alma’s success and her relationship to music. It is funny that she didn’t really ever dream of being famous or successful. All that just happened because of her passion, talent and personality.

On the other hand, that shows Alma’s courage: She does not care too much about others’ opinions. She was told that she should sing in Finnish because people in Finland only listen to Finnish music. I really admire that she had the courage to say that I will do it my way or not at all. Also it’s been so touching to see how fans react when meeting her; you can really tell how much her music means to these people all over the world.

How did you decide to structure the doc? Did you follow along mainly as an observer or did you want to also actively create some scenes?

 

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