TravisMathew Finding Success In Niche As Lifestyle Performance Brand

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Popular up and down the West Coast, TravisMathew continues its eastward expansion thanks to a combination of brand awareness, working with athlete and celebrity ambassadors, highlighted by top-ranked PGA Tour golfer Jon Rahm, and the increasing demand for comfort and adaptability with attire.

Despite facing “the worst year we’ve ever had” in 2020 due to the pandemic, TravisMathew doubled down on its retail presence, expanding from 15 stores to 30 around the country. Having checks and balances across a variety of distribution channels including e-commerce, wholesale and retail helped TravisMathew stay afloat during the pandemic despite top customer Nordstrom suffering a 50% drop in business.by Callaway Golf Company for $125.

“It was a tough ’20, but ’21 has been absolutely on fire. I can’t believe the moment with the brand we’re seeing.” From September 21 through December 15, TravisMathew will donate 100% of profits from the Eco Collection with a minimum donation of $100,000 to the“Younger people care about sustainability a lot more than a lot of people who might be past Millennials,” Ellis said. “It’s great these younger people are taking initiative and they want their voices to be heard, and they should be heard. I think it’s bringing a lot of awareness, especially to companies like us, that we can make a huge impact.

For Ellis, the brand that “at one point was more of that boys’ club,” the increased prioritization in sustainability and inclusivity will only further expand TravisMathews’ presence across the United States and beyond.

 

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TRAVISMATHEW Love their polos. Both the Pima cotton mix for softness and full polyester for the hotter temp days. My gf has always wanted TM stuff but they haven’t offered women’s yet, glad you’re changing that TRAVISMATHEW

Best polos on the market

Over priced with decreased quailty over the years TRAVISMATHEW

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