Antitobacco organization Truth Initiative recently hawked a new vaping product to stores and ad agencies, but it wasn’t actually looking to make any sales.
Truth Initiative, known until 2015 as the American Legacy Foundation, is a nonprofit formed in 1999 out of the Master Settlement Agreement between big tobacco companies and 46 states and five U.S. territories. In recent years, it has shifted its emphasis from traditional cigarettes, the target of an earlier Truth campaign depicting body bags in the street, to include e-cigarettes.
“The real idea here is: What if somebody really told the truth about what vape products really are and do, and do that in a way that is sort of very bold, and to see how people would really react?” said Ms. Koval. “What’s great and so engaging about this idea is that of course they said no. These are the real reactions.”CMO Today delivers the most important news of the day for media and marketing professionals.
E-cigarette marketers describe their products as less harmful alternatives to cigarettes, and say they are meant for adults. Juul, one of the most prominent e-cigarette brands, has said it has never targeted children and that it is working to earn the public’s trust.
Why we cannot tell the effects of the nicotine to the teenagers like the love romance movies ?
Acho que é só a falta de dinheiro e o desespero frente a realidade mesmo.
- who BROUGHT US upto this level ?
I concur