More K-pop fans go online for intimate fan-star interactions

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Fans can get a peek into the lives of their favorite stars.

K-pop helped propel BTS and many other groups into the stratosphere and has united fans around the globe.SEOUL -- Park Ji-yoon quickly swipes the phone screen and unlocks her phone to open a message from Wendy, a member of the popular Korean girl group Red Velvet, who just texted back with her selfies in real-time.

K-pop stars, much like their fans, welcome the two-way direct messaging service. They message fans in group chat rooms from their own respective profiles, texting fans as if they were close friends. Other large South Korea-based companies, such as YG, HYBE and NCsoft, have rolled out fan-star interaction platforms that provide seemingly exclusive communication experiences.A fan shows a picture of a chat from"Bubble," the feature offered inside LYSN, which provides fans a one-on-one private chat service with Korean idols in Seoul, Sept. 8, 2021.

The COVID-19 pandemic caused the suspension of all in-person events including live performances, world tours and fan meetings, all of which are essential for building stronger fandoms for artists and generating income for entertainment agencies.This new medium of K-Pop fandom platforms has become one of the most necessary and leading strategies in the K-Pop industry today.

 

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I feel everyone needs to Live in los angles for at least 6months so they realize their idol gods named celebrities are just normal ppl qith more money larger parties abd possibly qorse drinking ir drug habbits then most ppl.

no nononono no

good

I would rather explore Deep Sea (with full of life) than empty space! Shouldn't these billionaires take care of our Earth first? 🤔

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