In the first half of 2021, revenue grew 27% at retail over the first half of 2020 to $7.1 billion, up from $5.6 billion, resuming the trend of large year-over-year jumps that has been the norm in the industry since 2015.
Within the overall streaming landscape, paid streaming subscription revenue totaled $4.6 billion -- growing at the same 26% clip -- and accounted for 78% of overall revenues in the first half of the year. Limited tier subscription revenue jumped to $452 million, accounting for 10% of streaming dollars, while ad-supported revenues -- which took a large pandemic-related hit last year -- grew 54% to $741 million.
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