Japanese women don't care about French chic, Italian originality or New York polish – they prefer Korean style. Photo: AFP
While Japanese women acknowledge being influenced by European and American fashion, it is Korean style, worn by K-pop icons, that is having the biggest inspiration on what they are wearing on the streets of Tokyo, Osaka, and Nagoya. According to a recent study conducted among users of the Rakuten-owned Rakuma marketplace application in Japan, Korean fashion is by far the most influential when it comes to the style of Japanese women, from all generations , ahead of the US, France, Italy, the United Kingdom, Spain and China.This survey was conducted by Rakuma nationwide on July 1 and 2, 2021, among a sample of 5,124 users, including 3,896 females and 1,228 males over the age of 10.
Japanese women in their 20s , 30s , 40s , and 60s also see Korea as a must-have fashion reference. Only those in their 50s place France at the top of the list of most influential countries in terms of style , but Korea remains in the top three .A post shared by LISA For Japanese men, style references come straight from the US, and this for all age groups with at least 40% of votes.