US reality show making activism a competition sparks controversy

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A new US reality show that pits activists promoting charitable causes against each other and uses social media as one metric of their success has ignited controversy.

"The Activist," whose launch was announced this week, will be broadcast on the American network CBS in October and co-produced by non-governmental organization Global Citizen, with celebrity hosts such as the singer Usher, actress Priyanka Chopra and dancer Julianne Hough.

"The activists will compete in missions, media stunts, digital campaigns and community events aimed at garnering the attention of the world's most powerful decision-makers, demanding action, now," it continued.The finale will take place at the G20 summit in Rome in late October, where the budding activists will meet with world leaders in hopes of securing funding and raising awareness for their cause.

 

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