heralded a triumphant return to film on Thursday evening with the re-opening of their new theatre, Odeon West End Luxe.
The cinema has been designed with a fully immersive experience in mind, offering 168 reclining seats and two wheelchair-access seats, complete with trays for food and drink , from which the audiences can watch the 13.3 metre screen. The cinema, which closed for refurbishment in 2015, has opened at a tumultuous for the exhibition industry, with audiences having grown accustomed to watching films from the comfort of their homes .
Welch also pointed out that Deutsch, who first bought the cinema in 1946, had used the venue to bring people back into cinemas in the post-war period much as his company aims to do in the post-pandemic period. Deutsch, of course, succeeded in his mission and among the films that went on to receive their premieres at the site in the subsequent decades were “Mary Poppins,” “Crocodile Dundee” and “Sex and the City.
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