—by dipping their toes into the Instagram influencer pond and appearing in co-branded projects, both building their own personal brands while spreading the gospel of Peloton.brings Peloton one step closer to shedding its reputation as a mere fitness brand—it now verges on, complete with its own stable of talent.
other endeavors. Arzón was a lawyer and now works on the corporate side of Peloton; Rigsby is a former dancer obsessed with all things Disney, the parent company of the network that airsRigsby already has a pseudo-talkshow on the Peloton app in the form of his “xoxo, Cody” rides, during which he doles out sage advice all while riding his Peloton bike to nowhere. Similarly, Ally Love has her own cycling series, “Sundays With Love,” which is akin to going to church every week for some riders.