has promoted Alex Coslov to senior VP of marketing strategy, the label’s executive VP and general manager Jim Roppo announced on Monday. He is based at the Universal Music label’s New York headquarters.will continue to devise, engage and enact marketing strategies and initiatives for a diverse roster, including Pearl Jam, Eddie Vedder, Florence + The Machine, Lorde, James Blake, Clairo, John Mellencamp, Yung Gravy, Glass Animals, Lord Huron, James Bay, Bastille and others.
In the last eighteen months, he has spearheaded the rollout of five top-charting albums, including Glass Animals’s “Dreamland,” Greta Van Fleet’s “The Battle at Garden’s Gate,” Bo Burnham’s “Inside,” Lorde’s “Solar Power” and Pearl Jam’sRegarding the promotion, Roppo commented, “Alex consistently identifies and maximizes cutting edge opportunities that not only move the needle, but make waves throughout popular culture. I’m always excited to see what he comes up with next.
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