Opinions have always been mixed as to whether the worlds of fashion and art should collide. ButSotheby’s has opened the doors of its Bond Street flagship to Net-a-porter, which will be hosting a pop-up fashion exhibition and café at the auction house’s ground floor until Sept. 9 — marking one of the first times the e-commerce platform has dipped its toes into physical shopping.
The pop-up coincides with Sotheby’s “Life Is Beautiful” sale, celebrating all things luxury and craftsmanship. Its London edition includes rare sneakers, fine jewelry and watches, sought-after Chanel and Hermès handbags and original movie posters. A Bond car, a replica of the Series 3 Land Rover used by Daniel Craig in the forthcoming James Bond film “No Time to Die,” is also on offer.
For its part, Net-a-porter has given the monochrome treatment to the Sotheby’s café, serving black-and-white delicacies that match its sleek branding. It has also created a fashion exhibition-cum-shopping space next to the the “Life Is Beautiful” exhibition, featuring an edit of its fall 2021 collections, which embraces the same themes of timeless craftsmanship and feel-good luxury.
To mark the launch and London’s social calendar coming back alive, Net hosted a cocktail at Sotheby’s and its fleet of personal shoppers will be setting up shop at the auction house for the week to welcome shoppers for physical appointments.
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