now has a new job title to add to her fashion bio. On September 1, luxury e-commerce site FWRD announced Kendall as its creative director.
The fashion retailer, part of the REVOLVE Group, shared why it believes the model, reality star, and Tequila brand owner was the perfect candidate for the role in a press statement. “Kendall is the epitome of luxury fashion, and there isn't a better fit for this position. The world looks at Kendall to lead the industry,” said REVOLVE Group’s chief brand officer, Raissa Gerona.
This is not Kendall's first rodeo outside of TV and modeling, but it is the first time she's been named a creative director. As a first-timer, Kendall’s duties will include leading “the look and feel of the site, curation of brands sold on the site, monthly edits of must-have trends, styles, and looks, as well as marketing ideas, brand partnerships, and brand activations,” per FWRD’s announcement.
Kendall's move from runway to luxury retail has set social media abuzz, with some questioning what makes her a better fit for the position over the “brilliant people in this business” that she’s worked with, and whether 186 million Instagram followers are now worth more than years of expertise. “I just find it so iffy that you can just up and become creative director of a luxury brand with 0 experience in that field,” said oneuser.
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Why