The Conversation Africa’s Joey Akan asked Alex Eloho Umuerri who conducts research into TV and Big Brother Naija, why the show has a strong hold on Nigeria, and about its benefits.It is a reality television programme that showcases the true characters of participants. Real people are often placed in extraordinary situations and their every moment is recorded as they react to their surroundings.
Opinions are deeply divided on Big Brother Naija. It has been seriously criticised for showing indecent scenes of nudity and the like. But the producer has also introduced rich content into the programme that explores culture, religion, education and health issues.A format is a form of television programme geared towards enlightening, educating or entertaining people. Television programming can therefore vary.
Production techniques are another major attraction. A good example is the use of the cliffhanger, or suspense, when the producer creates heightened interest in the programme on the part of the viewers. The production technique of keeping the housemates and viewers in suspense has been a hallmark feature of the show from inception.
Another concern has been around allegations of cheating and manipulation of votes to favour. However, it has not been possible to prove these allegations. Thirdly, the entertainment industry in Nigeria has immensely benefited from special production techniques with the use of multiple cameras that can capture scenes in the house.
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