— a noisy and hypnotic arcade game full of tiny silver balls. Pachinko is a Big Deal in Japan, and for Sankyo, one of three major companies in the business, Nic starred in a number of seriously out-there ads in 2006. In one, he sits at a grand piano noodling about just how much he loves pachinko. In another, a reporter’s earring reminds him of a pachinko ball and he trips the fuck out.
Then there’s our favourite: Nic as an eccentric southernenters the lair of the golden dragon to the sound of music she wrote and recorded especially for this commercial. Approaching the beast, Madge draws her sword and cuts away a magical golden orb from it’s mouth, which then transforms into a glass of Jun Legend sake on ice. “I’m pure. Jun Legend,” Madonna says, turning to the camera. Alcohol adverts hit different in mid-90s Japan.
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