Voice Technology Is the Next Big Thing in Media and Entertainment

”Brands that put in place user-level control of marketing data in 2023 will reduce customer churn by 40% and increase lifetime value by 25%.” Brandon Kaplan, CEO of voice-first agency Skilled Creative, which has worked with HBO Max, Warner Music, Pottermore and other entertainment brands, believes there’s a great opportunity for media and entertainment as companies adopt voice as a strategic element in marketing Media companies have the scale and audience to do that.

from the public-radio king, still all controlled by a simple voice command for information. Both companies saw the connection as a natural extension of the NPR.org brand. with early adopters, such as Comcast and Turner Broadcasting.

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