Can Facebook's $1b gamble help it regain lost cool? | Malay Mail

SAN FRANCISCO, July 26 — Like internet personalities the world over, Kenyan TikTok comedian Mark Mwas was intrigued when Facebook announced a US$1 billion plan to pay content creators like him.

Announced last week, Facebook’s US$1 billion will pay the creators of popular posts, from fashionistas to comedians and video gamers, through 2022. Facebook has been comparatively slow on the uptake. While the site began paying popular video-makers in 2017, most vloggers have found YouTube to be far more lucrative.

But as creators have headed elsewhere, their predominantly young followings have followed — contributing to a sense that Facebook, in the eyes of Gen Z, has become an irredeemably uncool website where their parents hang out. While young users from Iran to Brazil have been flocking elsewhere, industry insiders say it is far too early to regard Facebook as doomed.

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