IN films and fashion, the surest signifier of a celebrity status is being known by just one name: Marilyn, Audrey, Twiggy, Kate.
The brand extols its bag as being unanimously loved by people across ages, genders and nationalities. What other bag can claim such universal appeal? In 2019 and 2020, Longchamp introduced sustainable fabrics like recycled polyester canvas and Econyl-certified recycled polyamide canvas in its My Pliage signature and green district lines, respectively.
It is a significant commitment that its global communications and marketing director Marie-Laure Dubuisson describes as “an evolution, rather than a revolution”, pointing out that Le Pliage, like Longchamp as a whole, has always been the antithesis of “fast fashion” – made to last, in terms of both quality and design.Now Le Pliage is reintroducing itself with a new advertising campaign which – through a series of short videos – explores the multiple facets of its enduring influence.