’s fandom has only grown stronger. The show, which celebrates its 14th anniversary this July, follows the inner workings of New York City’s advertising agencies in the ‘60s. Lerner believes that what distinguishesis the way the show’s storylines merge with real history, showing the characters’ lives at pivotal moments of the 20th century, like the 1960 Richard Nixon-John F. Kennedy election, Martin Luther King’s assassination in 1968, and the moon landing in 1969.
The costumes similarly show a time capsule of America between 1960 and 1970, from the gendered politics of office wear to the, chronologically. Right now, she’s up to Season 3. “I started really thinking about it from sort of a more theoretical lens and looking at it specifically through the narrative that they're portraying in the fashion and the clothing, because, especially on a show likeHer first post featured Don Draper in the opening scene of, where he’s drinking at a bar while doing research for a cigarette ad he has to present to the client the next morning.
worn by Peggy Olson on Season 2 episode 15 that emulates her boss Draper’s style, she compared the character’s similarities with the modern-day “girlboss” archetype, writing: “The idea that to succeed she must be DonAdvertisementLerner watches each episode between two to three times — one to enjoy, another to take notes.
Before starting the account, Lerner gathered some inspiration from other Instagram pages dedicated to documenting TV shows and movies on the app. One example is the