MILAN —
Launched through a Kickstarter crowdfunding, the brand — whose name is inspired by the ancient Phoenician population, the first that traveled across the seas following the stars — introduced its first luggage pieces in November 2019. “In 30 days, we sold carry-ons for a total of 75,000 euros,” revealed Salom, highlighting that despite the immediate success they immediately made new investments to enhance the products.
In keeping with circular economy’s paradigms, Phoenx offers the chance to its consumers to refresh their products by replacing the damaged or worn out parts, or to return the item and get a voucher to buy a new one.
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