Sarah Duru Celebrates French Toast Agency's 10th Anniversary: 'I Had to Make a Name for Myself'

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Music publicist and manager Sarah Duru celebrates 10 years of her French Toast Agency, with a roster that includes Sofia Reyes, Mau y Ricky and more.

A passion for communications and events is what inspired music publicist and manager Sarah Duru to open her very own agency back in 2011.

The road to building her empire was a challenging one, especially for a non-Spanish-speaking, non-Latina who works directly with the Latin music industry and the U.S.-Hispanic audience. “I started French Toast after my work visa expired because the only person that would hire me was myself,” she says.Duru credits Mexican singer-songwriter Aleks Syntek as the first client to believe in her when she was just starting out and had no experience. “I owe him a lot. He saw my potential and gave me a shot.”

 

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