With Ayala-SM project underway, SRP eyed as ‘Cebu’s entertainment hub’

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South Road Properties (SRP) may soon be Cebu City’s entertainment hub as more big-ticket projects like South Coast City are underway.

An artist’s impression of South Coast City | Photo Courtesy of Ayala Land Estate

the consortium they formed together with their subsidiary Cebu Holdings Inc., and SM Prime Holdings IncDuring a virtual press briefer on Tuesday, executives from Ayala Land Estates Group said land development for the 26-hectare mixed-use project is set for completion this March 2022. The development’s highlights included a 16,000-seater arena designed to become the largest indoor entertainment venue in Cebu, a convention center, a 1.1-hectare park, and other recreational facilities.“With this blank slate, we can create something Cebu has not seen before:A contemporary development with the latest urban innovations with seaside views, and Cebu’s beaches just a short drive away,” added Dy.

NUSTAR is being developed by Universal Hotels and Resorts Inc. , a real estate arm under the Gokongwei-led JG Summit Holdings Inc.Meanwhile, Ayala Land President and CEO Bobby Dy said they envision South Coast City as part of the recovery efforts for Cebu’s economy, by generating investments and employment.

 

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