’s Lupa Systems, Salma Hayek husband François-Henri Pinault’s Artemis, French telecom firm Orange’s Orange Ventures and global asset manager Tikehau Capital.
Existing investors, led Alfred Vericel from Red River West, are also participating in the new round, reaffirming their commitment. The additional funds will allow Brut. “to accelerate and expand its activities in newer markets, such as the U.S., India and Africa, and diversify its unique content, which focuses on cultural and social impact issues like gender, inclusion, feminism, the environment, race, entertainment and health,” it said.