Movie theaters look less fast, more furious

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AMC is thumping its chest about a post-pandemic record, with over 2 million people flocking to its U.S. cinemas to see films like “F9.” Yet an emphasis on streaming puts media firms in the driver’s seat, argues jennifersaba.

AMC Entertainment said on June 28 that more than 2 million people watched movies between June 24 and June 27 at its U.S. theaters making it the busiest weekend since AMC closed its doors in March 2020 because of the pandemic.

Comcast NBC Universal’s “F9,” the latest sequel in the Fast & Furious franchise, generated $70 million in North American box office ticket sales during its opening weekend.Fresh popcorn is pictured at a AMC theatre on reopening day during the outbreak of the coronavirus disease , in Burbank, California, U.S., March 15, 2021.

 

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