Loewe wants life to feel like a party again with Summer/Spring 2022. The concepts behind the lively menswear collection were laid out by creative director Jonathan Anderson, who explained some of his inspirations in a short video directed by Stephen Isaac Wilson.
“The mood of the collection for this season is kind of based on this idea of awkward beauty and how we’re in the ‘optimism stage,’” Anderson explains in the video – in which he’s featured as a blue-tone projection. “This season is more about the action; the action of going out, the action of having fun.”Some of the main influences for this collection were the energy and freedom of club culture, with all its colors, glitter, and glamor.
Soft designs are made of traditional, soft fabrics such as cotton, while in others Anderson experimented with different materials – including cactus leather and hardware embedded into some pieces.The palette is an explosion of bright colors, some featured in neon tones, like pink, yellow, orange, blue, and green. Other pieces come in silver, golden, black, and earthy tones, which creates a welcome balance when structuring the looks.
Dynamic designs further enhance the idea of “action,” with examples like the flowy long-sleeve tunic with a sheer front and pants with light pieces of fabric attached to the sides. Structured pants intricately made of ropes also add movement to the collection.Some pieces feature symmetrical draped details, present in dresses, coats, and the multi-color boots.
The Puzzle bag now comes in a softer “hobo” shape in various colors and sizes; the Elephant Basket is embellished with colorful metallic fringes , giving it almost a carnival air. Bold accessories include thick, round sunglasses in bright pink, yellow, and green. “Something I want to see in a club,” Anderson describes.The collection also features two art books by the photographer David Sims – who also shot the looks – and by German artist Florian Krewer.
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