Rotaro pop-up opens on Carnaby Street

There’s an exciting new addition to Carnaby Street, with the opening this week of fashion rental service Rotaro’s two-month pop-up store.

Rotaro’s rental service is focused around sustainability and offers brands such as JW Anderson, House of Sunny, Stine Goya, Anouki, Materiel Tibilisi and Stand Studio. As well as being able to rent or reserve directly, the store will also feature interactive elements such as smart screens for browsing the full collection online and arranging delivery to your home.

“We want to use the store as space for collaboration, inspiration and education,” explained co-founder Georgie Hyatt in a statement. “We want to provide a space to bring our community together, host events, panels, workshops and help our community along on their circular fashion journey.”

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