The show format is co-produced and co-developed by Cowell’s Syco Entertainment and Lifted Entertainment, which is part of ITV Studios and behind such ITV hitsThe six-part series will debut on ITV and its streaming service ITV Hub later in the year, “offering musical variety acts a chance to win a life-changing prize pot.”
Said ITV: “But to win the money, talent alone isn’t enough – the contestants will need nerves of steel.” That is because the top two performers of each evening “face a nail-biting decision in their bid to be crowned champion – to either ‘cash out’ with a tempting cash prize or walk the line and play on. Should they stay in and top the leaderboard, they will then progress to the next show, facing a different cast of performers.
“We wanted to develop a show which will give the contestants a life-changing cash prize if they win,” said Cowell. “Each show there will be a champion who must make a vital decision… It’s the kind of decision that will have viewers on the edge of their seats – real event TV.” Said Katie Rawcliffe, ITV head of entertainment: “The format Syco and Lifted Entertainment have created has all the makings of quintessential game show entertainment, but with a compelling twist thrown in each show. It’s great to be continuing our working relationship with Simon and I look forward to introducing this edge of your seat musical game show to viewers later in the year.”
He must really need the money
Great! Be ready for the FAKEABABY fake ultrasound prank then, LMAO!
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