"I don't think it's commonplace for people to understand that all popular music comes from the origins and experiences of black people," says Ebro Darden, Apple Music’s global editorial head of hip-hop and R&B."We just need to make sure this is never forgotten."
Originating in the late 1970s, Black Music Month was established as a celebration of Black vocalists, composers, songwriters and instrumentalists in the United States whose contributions have shaped American culture. Apple Music hopes to expand this recognition to the influence of Black music on a global scale.
As a part of this exploration of the African diaspora's influence on popular music, Apple Music released a series of over 30 playlists, showcasing the influence of Black music in regions around the world, including
Wow. I'm a believer. P. S. Please nobody miss the point here. This is a campaign with an impactful slogan that highlights an underappreciated, under-recognized reality of pop music in the United States. It's ethnomusicology. It's clearly not meant to be divisive.
wow! 🤩
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