Senior vp/deputy chief content protection and enforcement, RIAA
Months after Mark McDevitt started his RIAA career as an office clerk in October 1997, he heard the word “Napster” — and his whole life changed. He graduated to online copyright protection and spent years fighting file-sharing and peer-to-peer networks. Today, he battles stream-ripping, or the use of apps and websites to create unauthorized copies of content on streaming platforms, as well as prerelease piracy.It changed considerably.
I did a demo for an executive in the entertainment industry: “Here’s how you install Napster, here’s where all the songs are listed, here’s what the categories mean.” This individual stopped me and said, “I need you to step back, because what I’m trying to understand is what that little thing is that’s moving across the screen.” That little thing was the mouse pointer.
Now that streaming has neutralized much of the peer-to-peer and file-sharing piracy, what content-protection issues are you working on today? Prerelease piracy has moved to a much more sophisticated and insidious approach. Instead of trying to find a CD from some friend of a friend who works for a magazine or record store, it’s trying to hack into an artist’s email account, social network systems, cloud storage, home computers, recording studios, lawyers, managers, publicists, even family members. In the Napster era, people would leak things for bragging rights. Now these folks are doing it for money — or cryptocurrency, actually.
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