NEW YORK, June 2 — Movie chain AMC will offer free popcorn to a brigade of retail investors who have lifted its stock during the so-called “Reddit rebellion,” the company announced today.
AMC shareholders who sign up “will be awarded with an initial free large popcorn usable this summer when attending a movie at an AMC theatre in the United States,” the company said. The movement, which has been called an example of “irrational exuberance” by some observers, has also boosted videogame retailer GameStop.
The initiative comes as movie theatres seek to lure back customers after a devastating 2020 due to the Covid-19 pandemic. The hope is that coronavirus vaccines will revive interest in movies.
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