‘Team Up For Excellence The Film’ brings the history of harmony between these cultural entities to life through a musical journeyRémy Martin’s collaborative new campaign with multi Grammy award-winning musical artist Usher celebrates the harmonious blending of two cultures of timeless excellence: music and cognac.highlights the cultural connection between cognac and US music since 1917 in France, and how the two have been synonymous ever since.
“I was really inspired by creating the historical music scenes in a way that felt true to the spirit of that moment, but also relevant and eye‐catching to a young, contemporary audience,” says Nava. “This dual priority informed my direction of all the music, dance and Usher’s performance.” Locally, Rémy Martin has once again joined forces with award-winning beat maker Riky Rick as the SA face of the global campaign.
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