TikTok stars like Bella Poarch can turn random songs into hits. So why not make ’em themselves?

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TikTok influencers like Bella Poarch and Addison Rae are following the Paris Hilton/Bhad Babie template and extending their brands by launching music careers.

‘Sour’ is 18-year-old Olivia Rodrigo’s debut album, following the chart-topping success of her first-ever single, ‘Drivers License.

The male influencers are doing the same with the nth-wave emo that has resurged in popularity lately thanks to acts like Machine Gun Kelly; indeed, MGK’s producer, Travis Barker of Blink-182, is working with Jxdn on a debut album expected soon. 21st Century Vampire ” and Jxdn’s “Think About Me,” as though these guys had simply shown up at someone’s studio at the appointed hour and done what they were instructed to do. Here in the era of the pop auteur — of Taylor Swift and the Weeknd andBut assuming the style is right, sometimes the process can free a singer from the burden of taste, like a private-school kid rolling out of bed only to put on his uniform, in a way that gives the music real energy.

 

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