EXCLUSIVE: Dior to Hold Cruise Show at Panathenaic Stadium in Athens

GAME ON: Let the fashion Olympics begin. Dior will unveil its cruise collection designed by Maria Grazia Chiuri on June 17 at 9 p.m. CET at the Panathenaic Stadium in Athens, Greece, which hosted the opening and closing ceremonies of the first modern Olympics in 1896, the house told WWD exclusively.

Greek authorities have given Dior clearance to stage photo shoots at several key sites as part of the presentation, which comes 70 years after the French fashion house presented its fall 1951 haute couture collection against the backdrop of the Acropolis during an iconic fashion shoot for Paris Match.

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