NEW YORK, June 1 ― While they regularly share makeup trends and tutorials on social media, particularly on Instagram and TikTok, for young people ― aka Gen Z ― makeup isn't, or is no longer, the top priority when it comes to beauty. In fact, the skincare segment now seems to be the focus of attention for this generation, reflecting a need for authenticity and naturalness.
Forget masking imperfections under layers of foundation, concealer, highlighter and the likes; these days it's all about looking for ways to keep skin in radiant health long term. While contouring techniques counted millions of followers not so long ago ― especially among the young ― the pandemic has come along and shaken up the beauty habits of men and women alike.
As a result, Gen Z, has got more in mind than makeup. In fact, young people of approximately 13 to 26 years old see skincare as the Holy Grail of beauty routines. It's now about nurturing and caring for skin, as the notion of health takes a growing place in the world of cosmetics.
Still, according to the poll, Gen Z hasn't totally turned its back on makeup. Products of particular interest to younger shoppers include bright makeup palettes, especially for eyes. And this may seem understandable, given that eyes are often the only visible part of the face when face masks are mandatory.