Upon returning to the U.S., the husband and wife duo decided to share all the tricks of the Korean beauty trade , with the 2o12 launch of the e-commerce site, Soko Glam. Although they were faced with resistance at the time — some people questioned why North Americans would want to buy skincare products from brands they’ve never heard of, in an era where legacy brands were still at the top of the beauty game — the cofounders stayed the course and launched Soko Glam .
Today, the concept of jeong is even more relevant after over a year of social distancing and craving human connection, and at a time when kindness and empathy are needed more than ever.ahead of its official release , and about how infusing some jeong in your own day-to-day business and brand can yield powerful results.Photo Credit: Courtesy of Charlotte ChoCho infused jeong in the creation of her own skincare brand,.
The proof is in the pudding : the Living Cleansing Balm has already earned nine industry awards and accolades. Cho adds: “Taking your time and not rushing the process can help you cut through the noise and really stand out and be differentiated. That's also the benefit of purchasing from an indie brand, as a consumer — because you know the founders involved are truly putting their heart and soul into investing their time in producing products that they can be proud of, because their name is behind it.
It was also common for Cho and her teammates to have afterwork dinners and outings — but don’t get it twisted, although they played hard, they also worked hard. The beauty was that the strong team spirit led to a positive corporate culture.
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