, Freak City, Bruce Glen, My Mum Made It, and Mimi Wade with expert creators who know their way around the 3D meshing and texturing process that brings IMVU’s clothes and accessories to life. The show will stream on May 27, after which IMVU users will be able buy and dress their avatars in the designer looks they saw on the virtual runway.Photo: Courtesy of IMVU
The see-now, buy-now component makes it different from the Animal Crossing fashion show staged in May last year, when shutdown orders made live events an impossibility. So does the level of IMVU’s 3D avatars. “This goes well beyond putting a logo on a digital T-shirt or ‘pixel pants’, Aamodt says.
The designers on the IMVU line-up aren’t tech-heads necessarily, but they’re all rule-breakers in one way or another. As an advocate for sustainability, Collina Strada’s Hillary Taymour was game to try her hand at virtual clothes. “There’s a way to create a more educational model or expressive model, rather than just a product model,” Taymour toldwhen, with an assist from Gucci, she produced a video game for pre-fall 2021 where the mission was fighting climate change.
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