J. Cole Talks About Fighting Complacency in New Documentary 'Applying Pressure'

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J. Cole has released a new short documentary, 'Applying Pressure,' that offers some insight into his new album, 'The Off-Season.'

The clip opens with Cole chatting with 21 Savage, explaining that his new album was borne out of the same impulses that spurred his early mixtapes like 2009’s— a reaction to complacency and a desire to push himself further as an artist. While that first time around J. Cole was a hungry up-and-comer looking to prove something, as he discusses later in the documentary, he’s now at a different point in his career even though his motivation remains the same.

“I had to make a real decision: Are you OK with getting comfortable, chilling, mailing it in, waiting around on inspiration?” Cole says. “If this is as high as you ever got — not career success-wise, but from a skill level, like have you wrote your best songs — did you leave no stone unturned creatively? And when I thought about that feeling, I was like, ‘Nah, I’m not cool with that.’”

Elsewhere in the documentary, J. Cole speaks about adjusting his ceaseless work schedule after becoming a father and how becoming a better rapper and musician is similar to the training that goes into becoming a better basketball player .this Friday, May 14th. The album marks his sixth studio effort and follows his 2018 offering,

 

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