The Swiss brand’s new collection marks its first foray into refillable packaging and a collaboration with artist Carla Chan
La Prairie isn’t called ‘the world’s most luxurious skincare brand’ for nothing, as its latest launch attests. The Gold Collection sees the brand’s signature La Prairie’s Exclusive Cellular Complex blended with real gold particles designed to fortify ageing skin and infuse it with a glowing, youthful lustre.
Infusing precious materials into skin formulations is nothing new for the brand, which has previously created collections around the anti-aging benefits of caviar and Foundational to all of these products is its Exclusive Cellular Complex, a formulation so highly protected that its components are produced in two separate labs and then blended in a third so that no single scientist or chemist has access to the recipe.
La Prairie has noted that this is just one step on the very long road towards becoming a more sustainable brand. As its Chef Marketing Officer, Greg Prodromides, says, ’sustainability is an important topic for us and anSustainability in beauty is indeed a complex journey and many other luxury beauty brands, like
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