MILAN —
A dedicated campaign, expected to launch today, will help “maintain our visibility at a time when there is so much competition,” continued Bertelli. “We need to stay relevant, and even more so in this moment of big changes.” Schafer made her debut portraying Jules in the HBO series “Euphoria” in 2019. In February, she was part of the group of talents and friends of the brand, from Marc Jacobs to architect Rem Koolhaas, in conversation with co-creative directors Miuccia Prada and Raf Simons after the digital presentation of the women’s fall 2021 show to discuss the collection from a multidisciplinary perspective.
For his cinematic short for Prada, Dolan created a sequence of micro narratives, marked by “a joyful mood,” said Bertelli, who stressed that “there was no brief given in that sense. It reflects the mood of the moment.” After the hardships and restrictions caused by the COVID-19 pandemic, there is a natural “desire to return to smiling.”
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