, the label and management company that spawned the careers of Lil Baby, Lil Yachty, City Girls, Migos and many more.
“It’s truly an honor to join forces with Coach and P as they expand their empire into yet another media vertical,” said Sher. “QC is the gold standard in the music business and I have no doubt we will replicate that success in the film and television space and beyond.” Sher also recently played a key part in QC artist and Migos member Quavo landing his first major movie role in “Wash Me in the River,” opposite Robert Deniro and John Malkovich. Sher and Quavo have also teamed up on “Supreme Courts,” a recently-announced YouTube series that they will executive produce with Tom Foreman’s Critical Content.
In 2015, Sher founded Crossover Entertainment, working with musicians to find them opportunities in film and television. Sher has worked with Nicki Minaj, Tyga, G-Eazy, T.I., and the Roots, among others.