Apple's conflict with Facebook goes back to the days of Steve Jobs, emails show

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In the emails, Jobs calls Facebook, 'Fecebooks,' and said it should not be allowed to host its own apps.

Internal Apple emails between Steve Jobs and executives Scott Forstall and Phil Schiller show the company was battling with Facebook over App Store rules as far back as 2011.

said Apple's App Store rules were hampering it from releasing its Facebook Gaming app for iPhones in the way it wanted to. Tensions between Apple and Facebook over what the App Store rejects are ongoing. Last year, Facebook publicly accused Apple of using its control over the App Store and iPhone to "The exchange was published as part of a cache of exhibits used in the Apple-Epic trial, but was removed after it was posted.

He wrote that he told Mark that Facebook should not include "embedded apps" in its Facebook iPad app. Facebook could prevent third-party apps from running in an "embedded web view," or basically a browser inside the Facebook app. Jobs, then CEO of Apple, replied from his iPad: "I agree — if we eliminate Fecebooks third proposal it sounds reasonable."

 

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