The video giant also announced the third and final season of comedy “Liza on Demand,” starring popular comedian and YouTube creator Liza Koshy — marking the last of YouTube’s scripted originals, after; “Ice Cold,” a docuseries produced by hip-hop trio Migos exploring issues around racial inequity; and a new special celebrating Asian and Pacific Islander culture from executive producers including LeBron James and Michelle Kwan.
The Will Smith project is slated to premiere in 2022. The six-part fitness series from Will Smith and Jada Pinkett Smith’s Westbrook Media will follow the actor as he challenges himself to improve every aspect of his fitness with the help of guests including pro athletes, scientists and experts — and top YouTube creators. The series will be directed and showrun by filmmaker Dexton Deboree.
YouTube docuseries “Ice Cold,” from executive producers Migos, uses the prism of hip-hop jewelry to explore deeper issues around racial inequity and the American dream. The collection of four short episodes is directed by Karam Gill and is produced by Quality Films, Universal Music Group’s Mercury Studios and Polygram Entertainment, MGX Creative, and Mass Appeal.
In addition, YouTube has set a global livestream special for Pride Month, in partnership with The Trevor Project to raise money for LGBTQ+ youth, on June 25 featuring Trixie Mattel, Daniel Howell, Kim Chi, Monét X Change, Peppermint, Denali Foxx and more. Premiering May 8 isa broadcast and livestream special presented in partnership with Global Citizen that aims to encourage people to get COVID vaccines.
During the event, YouTube announced a new interactive advertising product called “brand extensions,” slated to be available globally later this year, which will let users click on an ad to learn more about a product without interrupting their viewing experience. In addition, the platform is introducing YouTube Select Sponsorships, which will offer advertisers seasonal sponsorships focused specifically on what’s prominent in culture during that time of year .
YouTube: We are at the center of the creator economy! Also YouTube: here are our new shows tied directly to celebrities!
Entertainment Entertainment Latest News, Entertainment Entertainment Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: etnow - 🏆 696. / 51 Read more »