, from Paramount. Once the ink was dry on the deal, Amazon Studios made quick use of the company’s variety of platforms to help promote the project.
During premiere weekend Jordan was everywhere. On April 29, Jordan was in Ladera Heights, as Prime Video teamed with Amazon Fresh grocery stores and the nonprofit organization Village for Vets to deliver groceries and meals to unhoused veterans across Los Angeles. Even for the most savvy of Zoomers, watching Jordan flip from screen to screen was particularly impressive. So how did they pull off the technological quick-change?
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