K-pop industry toys with the idea of virtual avatars

The Weeknd’s latest virtual concert on TikTok, during which the Canadian singer performed songs from his latest album as a virtual avatar, is proof of this. More than 2 million fans connected to watch this unique performance by the artist known for “Blinding Lights.”

An initiative that will allow them to”not be constrained by real world limitations” in their interactions with their fans, according to Akash Nigam, CEO of Genies. “As avatars and their customisation become an increasingly relevant avenue for self-expression and merch generates diversified sources of revenue, WMG’s partnership with Genies will enable our artists and songwriters to tap into a new form of self-expression and audience reach,” she noted.

Unlike them, FN Meka didn’t write or compose his songs “INTERNET” and “SPEED DEMON;” an artificial intelligence did that for him. He has more than 9 million subscribers on the platform, where he shares videos of himself shirtless or driving a luxury car.

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