The Revolution Will Be Digitized: How RAC Is Using NFTs to Empower Artists

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With RAC's new NFT agency, the Grammy-winning producer aims to use the buzzy new art form to 'challenge this notion that music is worth 0.000-whatever cents.'

But the totality of the experience he calls"being an artist in the typical music industry" left him disillusioned."I was not enthusiastic about it, to put it lightly," he says."I was frustrated with the middleman and the amount of control that three labels have over the entire market.

At first, the concept struck a chord with Anjos because it reminded him of file-sharing website BitTorrent, the decentralized successor to Napster that was his main source of music while growing up in Porto, Portugal."A lot of people don’t connect those two, but I think that they’re ideologically aligned," he says."This idea of a decentralized network that doesn't have a single point of failure that no single party can control -- that’s what I was really excited about.

He was quickly swept up in the growing community of cryptocurrency advocates, which he lovingly describes as"a group of misfits and people that are a little crazy. It has kind of a hacker vibe to it," he continues,"where it’s like, 'We’re changing things.'" Specifically, crypto advocates like Anjos want to create a better financial system for the music industry, which would increase transparency and make more accurate payments in real-time. The technology, as he and his fellow crypto fans see it, could even be used to stop ticket scalpers and hold the copyrights to songs and catalogs ."There's tons of value that's being left on the table or that's going to the wrong people" in the music industry, he says.

In the end, the price of a single $TAPE token soared to nearly $13,000, which Anjos believes marks the most expensive cassette tape ever sold. ("We haven’t found anything more expensive," he says; the closest he’s seen was a $5,000

 

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